AthariWear: From Wix to Shopify & $16K in Month One of Paid Ads
Migrated a faith-aligned streetwear brand off Wix onto Shopify, built the email engine in Klaviyo, lifted site conversion rate by 25%, and launched brand's first ever Meta ad campaign to $16,000 in revenue at 2.2x ROAS.
- Project Name
- AthariWear
- Headquarters
- New Jersey, USA (serving worldwide)
- Industry
- E-commerce / Apparel & Footwear
- Timeline
- September 2025 – Ongoing
AthariWear is a New Jersey-based faith-aligned streetwear and footwear brand selling worldwide. By the time this project started in September 2025, the brand had real cultural pull. 70,000+ Instagram followers, a founder audience over 300,000, features in Elle, Harper's Bazaar, Marie Claire, and Fashion Week Online, and a New York Fashion Week appearance lined up.
What it didn't have was a commerce engine to catch any of it. Wix site, minimal monthly orders, no email infrastructure, and not a single dollar of paid ads ever run. Demand was showing up at the door. There was nothing on the other side to convert it.
The brief was simple. Build the engine.
What we shipped
Platform migration. Moved the entire store from Wix to Shopify and rebuilt the storefront for conversion. Cleaner PDP hierarchy, mobile-first layout, faster load times, smoother checkout.
Email infrastructure. Set up Klaviyo from zero. Designed an inbound pop-up that actually captures visitors. Built the core flow stack: welcome series, abandoned cart, browse abandonment, post-purchase. The site went from silent to nurturing every session in the background.
Email campaigns. Woke up the existing list with a campaign sequence that drove real orders before a single ad dollar was spent.
Branding standardization. Cleaned up brand assets so every touchpoint, from product photography to receipt emails to ad creative, told one consistent story.
NYFW runway prep. Helped prep the brand for its New York Fashion Week appearance, including sponsorship packaging strategy and post-show follow-through.
The first 60 to 90 days
- +25% lift in site conversion rate from the Shopify rebuild and CRO work alone, before paid spend started.
- $16,000 in revenue from the brand's first ever Meta ad campaign.
- 2.2x ROAS on that campaign with a single product and deliberately limited audience testing.
- A working email engine driving orders independent of paid acquisition.
Worth saying plainly: that $16K wasn't a 15-creative test matrix or a deep ad budget. One product, tight targeting, conservative spend. The point was to prove the unit economics worked before scaling, not to vanity-chase top-line revenue. The CVR lift matters more than the ad number, since every future ad dollar stretches further on a higher-converting site.
Worth noting. The team at Athari was happy enough with the work that they didn't just keep us on retainer. They made Whitespace their dedicated tech partner and gave us equity in the brand. So when I quote a Shopify migration, a Klaviyo build, or a first paid campaign for a client, I'm not selling a theory. I'm selling the thing I'm actively running, with real skin in the game.
The work is ongoing. Athari continues to scale paid acquisition, refine unit economics, and roll out new drops.