MK Professional: Klaviyo Flow Buildout & Email Campaign Engine
A complete Klaviyo retention program built from scratch: core revenue flows, behavior-based segmentation, and a monthly campaign calendar turning the customer list into a dependable channel.
- Project Name
- MK Professional
- Headquarters
- —
- Industry
- Professional Haircare
- Timeline
- —
MK Professional had the asset most brands underuse: a real customer list with real purchase history. What it didn't have was the engine — email was occasional, manual, and untargeted, which means the most profitable channel in e-commerce was sitting idle.
The flow buildout
We built the core Klaviyo architecture end to end: welcome series for new subscribers, abandoned cart and browse abandonment to catch high-intent shoppers, post-purchase sequences that turn first orders into second ones, and win-back and sunset flows to recover lapsed customers while protecting deliverability. Copy, design, triggers, and splits — all built in the brand's voice.
The campaign engine
Flows run themselves; campaigns keep the brand present. We launched a recurring campaign program — product pushes, education, and promotions on a planned calendar, sent to behavior-based segments instead of the full list, so engagement stays high and the sender reputation stays clean.
This is the same architecture we document in our Klaviyo playbooks and build through our Klaviyo agency service: the always-on flows doing the compounding work, with campaigns layered on top for predictable sends — one system, measured in revenue per recipient.